Bose SoundLink Color

Bose_SL_color

BOSE SOUNDLINK COLOR BLUETOOTH SPEAKER
The SoundLink Color Bluetooth speaker was Bose’s entry into the value-conscious, high-velocity segment of the portable speaker market. Priced at $129, SoundLink Color attracted younger, multiple-device, social music customers who were getting most of their content through streaming services via their mobile devices. An innovative product architecture allowed Bose to achieve the target price point without sacrficing quality or audio performance. The user experience was supported by voiceover that helped guide users through the pairing process, told them which devices were paired or connected, and other essential information.