Bose SoundLink Mini

Bose_SL_mini

BOSE SOUNDLINK MINI BLUETOOTH SPEAKER
A triumph of user-centered design and market-driven opportunity, SoundLink Mini was the product Bose originally did not want to make. Rigorous ethnographic research identified mobile-device driven needs that were not being effectively met by Bose or other competitive products. A skunkworks design and advanced development effort proved out the concept. In-home evaluation by key stakeholders and executives drove acceptance of a level of audio performance that was less than anything previously considered acceptable — but more than adequate for mobile user needs. It quickly became Bose’s most successful product.